Product Launch Formula 2.0 Bonus

Posts Tagged ‘Url Shortener’

… and you shouldn’t either. With that out of the way, let’s get right down to it: 1. They Pulled a “Bait and Switch” Regardless of what anyone at Digg says, this was just wrong. They should have either kept the Diggbar as a URL shortener or launched it initially with its current functionality. Wikipedia defines a Bait and Switch as: In retail sales, a bait and switch is a form of fraud in which the party putting forth the fraud lures in customers by advertising a product or servi

Joshua Odmark has published a post on A Disconnect Between Social Media Marketing and Amazon.com where he talked about posting an earnest product recommendation via Twitter, using an affiliate link condensed with a URL shortener, generating sales for Amazon.com, yet receiving no commissions for the customers he referred. “After realizing Amazon was not going to pay” he submitted a support ticket, but for a response he received “a simple link to their T&C”. After studying the Amazon.com’s a