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Posts Tagged ‘Mobile Services’

Smartphone technology paves the way for the market to adopt greener approaches. Encouraging greater use of mobile services helps to limit the need for multiple devices, extend the product lifecycle and offer consumers more ways of being green.

Mobile Analytics and mobile payments services are helping marketers better serve and understand mobile phone user engagement. As Andy Bovingdon, VP of Product Marketing for Bango remarks about the change in consumer adoption of the mobile channe. "Analytics is less about measuring clicks and more about consumer engagement."

Opera Software has acquired AdMarvel, a mobile-advertising startup that Opera expects will monetize its mobile browser and services. AdMarvel works with global and regional ad networks, including Google's AdMob and Apple, Inc.'s Quattro Wireless. Jupiter Research expects the mobile-ad market will reach $5.7 billion by 2014.

A report from Juniper research has found that growing consumer adoption of mobile Internet services and heightened brand engagement with mobile services will be reflected in a sharp increase in expenditure on mobile Internet advertising . How much of an increase? According to the report, ad spend on the mobile internet will reach $500 million globally in 2009 and rise to nearly $2 billion per year by 2014. The catalyst for all this future spending is of course the technology which will en

Today’s a big day for Aloqa , a fledgling mobile search and information services company headquartered in Palo Alto, California. The startup will be announcing at Venturebeat’s MobileBeat 2009 conference that they have just raised $1.5 million in Series A funding from multiple angel investors and VC firm Wellington Partners . Aloqa will seize the opportunity to present its context-aware mobile application for Android - currently in beta and available on Android Market for a limited time - on sta