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Posts Tagged ‘Device Category’

4 mil. Media Tablets in 2010 will rise to 57 mil. in 2015

"Apple's iPad is not the first media tablet," says senior analyst Jeff Orr. "But it does help define this new device category. The main focus of media tablets is entertainment. A tablet will not replace a laptop, netbook or mobile phone, but will remain an additional premium or luxury product for wealthy industrialized markets for at least...

Consumer Expectations in the Netbooks Market

There is no doubt that Netbooks device category has been one of the hottest and most talked about consumer product categories in recent times. There has been a massive amount of consumer interest in netbooks and industry analysts have been keeping a very close watch on whether these inexpensive devices are actually going to cannibalize sales of the more expensive PC devices. Like many other prominent hardware and software vendors, McAfee too has a vested interest to see how things play out in t