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Posts Tagged ‘Consumer Expectations’

An MIT study claims that social media viral marketing can boomerang if a new product falls short of consumer expectations.

There is no doubt that Netbooks device category has been one of the hottest and most talked about consumer product categories in recent times. There has been a massive amount of consumer interest in netbooks and industry analysts have been keeping a very close watch on whether these inexpensive devices are actually going to cannibalize sales of the more expensive PC devices. Like many other prominent hardware and software vendors, McAfee too has a vested interest to see how things play out in t