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Posts Tagged ‘Bovingdon’

Mobile Analytics and mobile payments services are helping marketers better serve and understand mobile phone user engagement. As Andy Bovingdon, VP of Product Marketing for Bango remarks about the change in consumer adoption of the mobile channe. "Analytics is less about measuring clicks and more about consumer engagement."

Today marks the end of a long week of mobile advertising webinars (Including this one organized by Mobixell , download and use the password (password- adit123) and interviews, activities which for me drove home the pivotal importance of relevancy in all we do. Like a pop song you keep hearing in your head, my ears are ringing with how many times I have heard executives at brands, agencies, and operators echo the increasing importance of relevancy. In fact, Andy Bovingdon, Bango, VP Marketing