Product Launch Formula 2.0 Bonus

According to Marti Barletta , author of Marketing to Women and PrimeTime Women , when men and women buy as partners, women control at least four out of five stages of the purchasing process. Five stages of the purchasing process 1.    Kick-off  – women 2.    Research – women 3.     Purchase  – men 4.    Ownership – women 5.    Word-of-mouth – women In reality, even though men are present and appear in control during the purchasing stage when they pull out the credit