Product Launch Formula 2.0 Bonus

I was quoted today in Indian daily The Hindu in a story on how social media can be useful for small and medium IT businesses. Social media is especially useful for IT SMEs as their customers, partners and employees are likely to be early adopters of social media tools. My recommendation is that IT SMEs should use social media first to listen to conversations in their industry, then to participate in those conversations and finaly to build thought leadership in their industry. Given the natur