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Apple iPhone 3GS = branding MEGAFAIL

When it comes to branding, marketing, advertising, PR and the general concepts surrounding efforts to sell stuff , Apple is one of the best in the business — hands down. Love Apple products or hate them, there’s really no question it knows how design an attractive product and make it even more attractive using marcom. As such, the company is always meticulous with the messages it delivers, the wording it chooses and the quality of its marketing/advertising — well, almost always. Its lates

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