Testimonials and how to get them
You’ve created an information product, and you’re raring to go. You (or your copywriter) wrote the sales page, but there’s a stumbling block… testimonials.In short, you need them, but how do you get them?Testimonials have been around a long time in the offline world, and having testimonials on your online sales page or website is no different. People are giving their endorsement of your product, and this goes a long way as social proof. Potential buyers may be on the fence about buying your pr




