Why Organizations Need ‘Social Labs’
My background is in product development management and processes. One of the things that you learn is that the R part of R&D has to be managed and measured very different than the D part. Most large technology enterprises have dedicated teams focused on research that will not be commercially delivered for a number of years - or even decades. The expectations that management sets for those groups and the associated measurements are very different than those they use to measure the product develo




