Product Launch Formula 2.0 Bonus

There’s an awful lot of hooey out there regarding bid management systems. Some of it is a product of limited experience (”automated bidding wastes money” claimed one recent and thoroughly misguided article). Some of it comes from irresponsible marketing blather promising to make wine from water. However, sometimes the arguments stem from genuine confusion over terminology and a failure to recognize that different strategies may make sense for different types of advertisers. This is the